Our Story

Welcome to DIABLA 66 Handbag Society, the new home of Hold Fast Handbags. I am so grateful for everyone who has been with me since the beginning and has supported Hold Fast Handbags over the last ten years. Ten years! That's so wild! A lot changes in that amount of time. While I am thankful fo each and every customer and order I've had over those years, it's time to take things in a new direction. Vintage design, horror and rock and roll have always been huge on my list of inspirations, and I want to create a brand that truly reflects that aesthetic for this new chapter. 

All of our best-selling original designs will still be available. We're also working hard behind the scenes to launch new designs and ready to ship products.

Thank you for your continued support, and as always if you have any questions, please don't hesitate to contact us at hello@diabla66.com

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Meet the Team

Miss Randi

Founder / Creative Director / Head Temptress

After being laid off from a merchandising job during the Great Recession, I took a chance and invested one unemployment check into making three handbag prototypes to list on Etsy... I never dreamed they would began selling as quickly as they did! For the first three years, every part of creating my business was made from the dining room in my vintage Hollywood apartment.

I have an addiction to leopard print, red lipstick and everything vintage (help!). I'm fond of gin and beer and rock & roll. True crime junkie. When I'm not at my sewing machine you can find me reading on the balcony nook of my downtown Sacramento vintage 1910 apartment or watching horror movies. ♥


Quality Control / Lead Biscuit Maker

A former street misfit from East LA, Buster checks in on daily activities and makes sure everything is tip top before shipping out. When not walking the sewing floor, he loves to lounge in his sunny windowsill and steal muffins off the kitchen counter. A true psycho for carbs.

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